GoodEats is a brand-new food delivery start-up that is ready to make revolutionary waves in the food delivery industry. The market for food delivery industry has been booming in the recent years, thanks to companies like DoorDash, GrubHub, and Postmates. GoodEats targets both Millennials and Gen Z who order food off their phones at least once a week. According to Statista, there are over 120 million Millennials and Gen Z people that live in America. Combined, both generations not only have a wide age range of 8-39, but an increasing hunger for new technology and new ways of life. Thats where our new service comes in handy. GoodEats is a one of a kind food delivery service that makes delivery super convenient and cost affordable. Customers have different delivery options available to them, including the LunchBox, a storage locker where customers can safely pick up their food. The LunchBox is similar to an Amazon pickup box, as our customers would be given a code and a QR code so that when they arrive to the locker location, they can safely get the food that they ordered. GoodEats is a one of a kind food delivery service that makes delivery super convenient and cost affordable. Customers have different delivery options available to them, including the LunchBox, a storage locker where customers can safely pick up their food. GoodEats has a competitive advantage in that it is the only food delivery platform that gives the customer multiple safe options for getting their food. They can have the food sent to their home, or to one of the many LunchBox lockers that we have located all around the city of Los Angeles, where we will roll out our app first. Our main goal when launching our mobile application would be to get 3 million users over the first 2 months, to get us 2.5% of our target market in a quick timeframe.

Describe the competitive position relative to existing competitors. Identify the top two to three competitors currently in the market and show your relative position using the Generic Strategies framework. For example, are you competing based upon cost or differentiation? Are you addressing a broad or narrow market? Describe how you will gain advantage against the current competitors?