google demo account

date: Dec. 27- Jan 23rd

Report the Following Basic Metrics:

1. Pageviews

2. Sessions

3. Users

4. Average time on page (for the homepage)

5. Homepage entries

6. Homepage exits

Report the Following Calculated Metrics:

7. Average page depth

8. Average session duration

9. Site bounce rate

10. Homepage bounce rate

11. Homepage entrance rate

12. Total number of unique pageviews

Report the Following Manual Metrics:

13. Conversion rate (for purchases)

14. Total revenue

15. Average revenue per session (must be calculated, because it isnt reported directly)

Channel Analysis

16. Which marketing channel yields the best traffic? (Specify the metric you are using to make this determination.)

Segmentation

17. Segment traffic by device type. Which device provides better traffic?

18. Segment traffic by browser type. Which browser type provides better traffic?

19. Select one other segmentation dimension and apply it (new vs. return users, time of day, location, or other). What do you observe?