Question
Google is planning to expand into a India which has tremendous business potential and would like to set up a manufacturing plant there. imagine the
Google is planning to expand into a India which has tremendous business potential and would like to set up a manufacturing plant there. imagine the country has been hit by Covid and is under lockdown for the next two months. Explain in detail on change management platform the possible cultural, ethical, legal, technological and other challenges that the company could face and sequentially how should it overcome them?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
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