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Google is the number-one search engine, retaining an impressive 90 percent of the global market share of mobile, web, and in-app searches. Each day, more

Google is the number-one search engine, retaining an impressive 90 percent of the global market share of mobile, web, and in-app searches. Each day, more than 5.5 billion searches are processed by Google. In addition to its search engine, Google has a wide variety of products such as web analytics, advertising, and digital book publishing. As one of the largest tech companies in the world, Google must motivate its employees to continuously innovate. To high-performance culture, Google invests in its employees. Its corporate headquarters in Mountain View, California, is known as the Googleplex. The campus contains amenities such as onsite gyms, swimming pools, a bowling alley, an outdoor volleyball court, and even high-tech "nap pods" for optimized downtime. When Sergey Brin and Larry Page founded the company, they recognized employees had to put in long hours to make the company not only successful, but also flexible enough to adapt to the changing environment. Thus, Google employees are provided with perks to make the campus seem like a second home. They built a sense of community with break-out zones and micro-kitchens around the campus in addition to its peer-to-peer coaching program, Googler-to-Googler. The company strives to make its corporate culture fun and innovative. Most of the company's perks require employees to be present in person to reap the rewards, but there has been a sharp uptick in remote working. During the COVID-19 pandemic, the majority of Google's employees worked remotely for more than a year before it introduced hybrid work models to bring employees back to its campuses. In the initial stages of the pandemic, Google gave employees a $1,000 allowance to establish a home office to maintain productivity. The company's fitness coaches offered online classes and chefs taught virtual cooking lessons. Though the pandemic may seem like a temporary setback to Google's corporate culture, the work-from-home trend is here to stay. It's important for all companies to prepare for the workforce of tomorrow and identify ways to engage, empower, and motivate remote employees. Google also builds effective teams. It ensures that employees feel safe psychologically; that is, employees should feel free to contribute to meetings and conversations without fear of rejection, embarrassment, or punishment. This community of mutual respect fulfills esteem needs in Maslow's hierarchy. The company also looks for a specific set of qualities for its leaders to make sure teams are productive. For example, through a study of highly effective managers, Google found the best leaders empowered their teams instead of micromanaging. Google uses data analytics to not only power its products, but also gain insights about its employees and effectively implement change. Google has a decentralized structure, meaning decision-making authority is delegated as far down the chain of command as possible. This can improve responsiveness, enhance creativity, and empower employees to make decisions. For example, it's said that employees can use 20 percent of their time for personal side projects. This has led to many products including Gmail, AdSense, and Google News. The company also has the Google.org Fellowship that allows its employees to work full-time for nonprofit partners for up to six months. This pro bono work allows employees to make an impact while growing professionally and gaining outside experience. In addition to satisfying the needs of its current employees, Google works to ensure it recruits top talent. While it reinvents the office experience, it also takes different tactics in recruiting to ensure the company hires the most creative, talented individuals. For instance, Google recruiters take a bottom-up approach when reading rsums. Recognizing that top items such as education and work experience do not always guarantee the applicant is innovative, some Google recruiters start at the bottom of the rsum where applicants put more creative information. Google's attention to detail is one of the reasons it has become successful in so many different market niches.

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How does Google invest in its employees?

Describe Google's approach to building effective teams.

In what ways does Google empower its employees?

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