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Google Think about Google's most salient resources and capabilities (activities- should start with a verb). + List several in each category below.~ Tangible Resources Intangible

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Google Think about Google's most salient resources and capabilities (activities- should start with a verb). + List several in each category below.~ Tangible Resources Intangible Resources Organizational Capabilities t t t t LEttttt tetttutttttt Now, identify about 5 (total) of the most important resources or capabilities you listed above. Identify whether they meet the 4 criteria. Place an "x" in the category if it meets that criteria.~ Resource/ capability Is it Valuable?- Is it Rare?- Is it Inimitable?+ Is it Is there a name+ Nonsubstitutable? Sustainable advantage?- Do any of them meet all 4 criteria and pass the "sustainable competitive advantage" test? Do any of Google's resources or capabilities grant it a sustainable competitive advantage?~

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