Google's is described as having a "functional structure". What is a functional structure? Describe the specific functional areas of Google's 2011 organization.

Describe the benefits of Googles functional structure as it emerged during the early 2000s?

What were the limitations of Googles functional structure? Why did these limitations start to become obvious by 2011?

What objective was Larry Page trying to achieve when he reorganized Google in 2011? Do you think he chose the correct organizational form?

Why do you think Page created the Alphabet holding company structure in 2015? What are the benefits of this structure? Can you see any drawbacks?