GoPlay Video (GPV) is a newcomer to the world of movie and news streaming. GPV provides quar- terly financial reports to investors using a balanced scorecard (BC). In the first and second quarters of the current fiscal year, the firm achieved the following results: During the quarter Revenue Cost of goods sold Q1 Q2 $112,500 $135,000 75,000 93,750 Sales & Marketing Costs 63,000 78,750 General & Admin Exp 125,000 137,500 Total marketing revenue 5,000,000 4,500,000 Q1 Q2 $3,437,500 $3,062,500 4,500 5,625 20 30 At the end of the quarter Cash # of revenue-generating customers # of employees The following additional information is available: All jobs were filled as of the end of each quarter, and during the second quarter of the year, GPV hired seven new employees. Ten percent of customers from quarter one were lost during the second quarter, however, the company increased sales and marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter. Required: Compute the following measures that are included in GPV's second-quarter balanced scorecard: 1 Cash burn rate 2 Cash runway 3 Churn rate 4 Market share 5 Customer acquisition cost 6 Employee turnover rate