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Goran & Sons has been a high-end men's clothing retailer. During the pandemic, the retailer began to carry lower-quality, low-priced suits to boost its sales.
Goran \& Sons has been a high-end men's clothing retailer. During the pandemic, the retailer began to carry lower-quality, low-priced suits to boost its sales. This made Goran & Sons lose a significant number of its loyal customers who preferred the high-quality clothes it carried and left them quite confused as to what Goran really sells. This is an example of poor: A) Iocation B) shopper marketing C) retail positioning D) cross-channel shopping
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