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Gorham Manufacturing's sales slumped badly in 2020. For the first time in its history, it operated at a loss. The company's income statement showed
Gorham Manufacturing's sales slumped badly in 2020. For the first time in its history, it operated at a loss. The company's income statement showed the following results from selling 61,000 units of product: net sales $1,769,000; total costs and expenses $1,939,468; and net loss $170,468. Costs and expenses consisted of the amounts shown below: Total Variable Fixed Cost of goods sold $1,323,468 $859,780 $463,688 Selling expenses 434,000 114,000 320,000 Administrative expenses 182,000 123,000 59,000 $1,939,468 $1,096,780 $842,688 Management is considering the following independent alternatives for 2021. 1. Increase the unit selling price by 25% with no change in costs, expenses, or sales volume. 2. Change the compensation of salespersons from fixed annual salaries totalling $216,000 to total salaries of $18,000 plus a 5% commission on net sales. 3. Purchase new high-tech factory machinery that will change the proportion between variable and fixed cost of goods sold to 50:50.
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