1. GOULET GUESTS: CEO OF LAMYS VIDEO

An absolute pleasure video thank you so much yes so dont know who you are with most of my audience but you know what is that about 12 years ago Germany and the family was running the business for almost 40 years so it was a big step for him for me because I was used to work a lot of freedom and a lot of coming into a family own business is not as easy but working With Dr. proof to be very unique because as he delivered, he delivered everything he promised I made it from factory and the way I think its best and he gives me all the freedom I need to internationally and that makes it a very very impressive. Retail in the United States Seven years now all I know has been kind of recent but your perspective is whats different about that we kept everything which is our product which is a product and the way we are approaching markets has been changed considerably today is much more than what we called its about the lifestyle of writing the joy of writing its not about my cartridge, right 300 m more or less its not like you know, competing with horsepowers when you look at cars The joy writing the joy at your hand being able to express yourself apart from digital so we have this aspect we are living in environment at the same time we are very analogue and we realize especially younger people. They love this digital on the hand, the same time to be very anal because they want to look at something they have created themselves. I completely agree with younger person, familiar with the United States is not that little difference we start with school time at same time children will turn into young adults. They are probably fed up writing, so this is an advantage you cant get out this the mind of our countries so that the young professional has nothing to do the school one way of expressing yourself, and the better the results, the better as well. 20 years maybe more and then find it again and then choice undeniable that that is one of the most passionate, especially people that are recently and Im curious to know something intentional happened in the realize design is so different to what you see in the market that means you have it or you dont love it. Its very focussed and people have to come up with, so you like it when you like it you love because youre telling people thats what I stand for thats my breath where is very often people using pencil they just talk about customers or consumers open up and thats mine because Im very active social media retailer, so I speak directly But you have distribution you have retailers all over the world. How do you specifically keep in touch with all the different markets around the world travelling mileage your car outside of Germany what do they expect from us and are we able to deliver that when I come back, I get debriefed very small team with that Field because you know I try to be in touch with me specifically engage with passionate community and its always interesting to see which manufactures really get it and really you can tell who has passion for what theyre doing and whos really listening and who is it and new to the hobby will be six months or a year and you dont know that much about how things work behind the scenes you can still just kind of help Really cares how much you showed us proud if you want to be successful to do more than normal because its a very very competitive environment not just the industry position from the people writing on the writing on the computer handwriting is a very unique way of expressing yourself means They dont have to be yourself ever since recommended as one of the best introduced that that is become 20 years old right now most of the people are, they dont scale you know producing small business quickly recommended as one of the best to be introduced and that that is become a staple of brain safari is 2526 years old, so Im curious to know right now I think most of the people are into and they dont scale, so Im gonna ask some questions help me a little bit. People are here producing over here. we only producing in love. We have all over here 400 people bigger companies markets Monday night and Monday night Christmas social media media media. Also we get very bad information and I got to visit with the store and I know thats not a store to make money for for you to get feedback directly its laboratory try to establish, something to one of my part I want to make sure it works so we can be changing the furniture the way it is arranged from there thats why laboratory we get a feeling it needs to be successful retail because of retail. How many retailers are there globally I would say calling them doors we have probably $10,000 a lot necessary when you are in school you have to reach your school and they have to get your car right around the corner so you have a lot of small countryside only very limited for last night. Where would you say Mark in Germany and German school where in the world is already young worldwide has started to go international so when I came, we didnt do much today we do 40% a lot of country market for quite some time in the states. So far we have the approach which is necessary to really find the need to become a brand in the United States its huge, so you really need to find someone who that your product is more than just emotions so its not just about moving here. Distribution enthusiast is gonna be something that youre gonna focus on real countries. Operating states store states architect to store East Coast, which is opening the first of next year so this will make people realize what the DNA of, it open up the United States will be laboratory test that we will 1960s in 1966 introduction and not only the exceptional must be more than 30 years away from the year 2000 it looks so exceptional. This was milestone for the rebirth of the same as everybody else we look like a cigar we had a very very nice lips but we had a good very very much like everything else so we had 35 companies in producing pets today 3535 and only one side left and we made sometime ago we want to stay dont want to go to broadcast I think its so raging about everything else if your quality is not right, so we want to make sure whatever the name of producing large square 50,000 square altogether around 80 from here just around I was having scars baby. This is very I dont know exact companies. They have very similar evidence pencil roll significant how much do every day youre cutting the specs every single alignment amount? Yes, go round you. Truly impressive but then misunderstanding the quality involved and keeping the prices to make sure also to do a lot of inspections.Its very interesting to me to not manufacture, design, engineers, or manufacturing manufacturing tool manufacture, engineering degree wing for someone who has some knowledge that we have a machinery we way to do it in the end how many people are here automation, very efficient and productive American United States engineering, and I know people are passionate its very evident to me interacting Being here from Europe education issues we dont have people coming to us 1565. I think theres a manufacturing business in the production, but I think as well for specific innovation to come up with realize that either one of our successful or real something is what would be, what is that be very brief brief very brief, but expected to be done within a couple of weeks end of discussions really into it. Is there something we think we might need already in the market then we come up with a very brief briefing, and then we start looking for design Design design design design for the best designers worldwide. We dont used to Jasper.There was still a little scribble was just exchanged, and what we tried to do is to bring the designer where is almost outside floats of the design architecture furniture they used to do product so you have to explain to them what it means to work on technology so its perfect we normally design the project overtime then you decide yes you go ahead to the end of the sorry in the end you were talking about Safari being in the market to achieve celebrated 50th birthday last year and you be a part of the time you were living in thats why so important very diligently with your design on the project because you dont want to do You want to we want to have a for that sexual. Convenience exchange dictating you dont have time to twist automatically about last night. We are going to introduce exciting immediately 45 in Utah degrees how long altogether is gonna be over what time frame is it a little bit about US market here travelling with the new distributor market Success, success success do all the planning and we know we have product. We know we have excellent dispute and we know that the American market might be ready for passion. They dont want to do every day they want to do it on a daily basis we can help to develop this Mark, especially the other people Consumers to achieve something successful that we have planning but its not something we we try to finalize. We adjust the markets since we know that handwriting is not very common. Its nothing has to be done right to make mistakes. Well, I kind of accidentally became a collector more than I, process of trying to find a huge specifically. What do you think is different now primarily ballpoint we are truly international successful or something happened strategy so when I came, I said successful domestic reached out, reached out to international markets communication becomes, succeeded, produced.

QUESTIONS

Consider the statement above and suggest ways in which the business or scenarios depicted in the discussion could be improved in terms of leadership, based on the following theories and practices: the path-goal theory, Douglas McGregor's Theory X and Theory Y, Frederick Herzberg's Two-Factor Theory of Motivation, Maslow's Hierarchy of Needs in the Workplace, and Edgar Schein's Organizational Culture.