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Gourmet Foods Ltd. uses activity-based costing to determine the profitability of its customers. The company identifies two major customer segments: Wholesale and Retail. After allocating

    • Gourmet Foods Ltd. uses activity-based costing to determine the profitability of its customers.
    • The company identifies two major customer segments: Wholesale and Retail.
    • After allocating all costs, the wholesale segment shows a profit of $80,000, while the retail segment shows a loss of $20,000.
    • Analyze the customer profitability results and recommend strategies to improve the performance of the retail segment.

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