Gourmet Specialty Coffee Company (GSCC) is a distributor and processor of different blends of coffee. The company buys coffee beans from around the world and roasts, blends, and packages them for resale. GSCC currently has 12 different coffees that it offers to gourmet shops in one-pound bags. The major cost is raw materials; however, there is a substantial amount of manufacturing overhead in the predominantly automated roasting and packing process. The company uses relatively little direct labor.
Gourmet Specialty Coffee Company (GSCC) is a distributor and processor of different blends of coffee The company buys coffee beans from around the world and roasts, blends, and packages them for resale GSCC currently has 12 different coffees that it offers to gourmet shops in one-pound bags. The major cost is raw materials; however, there is a substantial amount of manufacturing overhead in the predominantly automated roasting and packing process. The company uses relatively little direct labor. Some of the coffees are very popular and sell in large volumes, while a few of the newer blends have very low volumes. GSCC prices its coffee at full product cost, including allocated overhead, plus a markup of 35 percent. If prices for certain coffees are significantly higher than market, adjustments are made. The company competes primarily on the quality of its products, but customers are price-conscious as well Data for the 20x5 budget include manufacturing overhead of $14, 167,680, which has been allocated on the basis of each product's direct-labor cost. The budgeted direct-labor cost for 20x5 totals $1,416,768 Based on the sales budget and raw-material budget, purchases and use of raw materials (mostly coffee beans) will total $6,200,000 The expected prime costs for one-pound bags of two of the company's products are as follows Jamaican Colombian Direct material Direct labor $3.30 0.80 $4.30 0.80 GSCC's controller believes the traditional product-costing system may be providing misleading cost information. She has developed an analysis of the 20x5 budgeted manufacturing-overhead costs shown in the following chart Budgeted Activity Budgeted Cost Activity Purchasing Material handling Quality control Roasting Blending Packaging Cost Driver Purchase orders Setups Batches Roasting hours Blending hours Packaging hours $ 2,609,280 3,233,600 668,800 4,708,800 1,651,200 1,296,000 2.416 3,760 1.520 196,200 68,800 54,000 Total manufacturing-overhead cost $14,167,680 Data regarding the 20x5 production of Jamaican and Colombian coffee are shown in the following table There will be no raw-material inventory for either of these coffees at the beginning of the year Jamaican Colombian 2,800 lb 700 lb 3 per batch 700 lb 1 hr. per 200 lb 0.5 hr. per 200 lb 0.1 hr. per 200 lb 104,000 lb 20,800 lb 3 per batch 52,000 lb 1 hr. per 200 lb 0.5 hr. per 200 lb 0.1 hr. per 200 lb Budgeted sales Batch size Purchase order size Roasting time Blending time Packaging time
