Governance concept in which companies that make the product, and/or stores that sell the product, are responsible for it after consumers are done with it by refurbishing or reusing materials for resource productivity. 1. One Belt One Road (OBOR) 2. Taobao Villages 3. Social Purpose 4. Cultural Tensions 5. Product Externalities 6. Cognitive Associations 7. Circular Supply Chains 8. Take-Back 9. Product Recall 10. United Nations Global Compact (UNGC)