gport Business Proposal Sthoture: I. Proling Your Current Business 1.1 Identify current successes. 1.2 Determine competitive advantages. 1.3 Evaluate companywide commitment. ll. Conducting an Industry Analysis 2.1 Find export data available on your industry. 2.2 Research how competitive your industry is in the global markets. 2.3 Assess your industry's international growth potential. 2.4 Research government market studies. Ill. Identifying Products with Export Potential 3.1 Select the most exportable products;r services that your company will offer internationally. 3.2 Evaluate the productv'servicesfs} that your company will offer internationally. Iv. Marketability: Matching Your ProduotJ'Sarvioe with a Global Trend or Need 4.1 IClassify your product. 4.2 Find countries with the best-suited markets for your product. 4.3 Determine which foreign markets will be the easiest to penetrate. 4.4 Dene and narrow down those export markets you intend to pursue. 4.5 Talk to your US customers or other companies who are doing business internationally. 4.5 Research export efforts of US competitors. 1!. Determining Market Expansion Bensfitszrade-fos 5.1 Assess the benefits to exporting. 5.2 Determine the tradeoffs to exporting. VI. Identifying Markets to Pursue Select the top three most penetrable markets {see the sidebar at the end of this list). VII. Conducting an Export Marketing and Sales Analysis 2.1 Come up with an overall marketing strategy. 2.2 Figure out sales strategies. 2.3 Write a detailed product or service description. 2.4 Map out the product life cycle. 2.5 Make a list of copyrights. patents. and trade secrets. 2.5 Determine research and development activities. 1v'lll. Short-and Long-Term Goals 3.1 Define short-term goals. 3.2 Define longterm goals. 3.3 Develop an action plan with timelines to reach your short-term goals