Grace is waiting in her office to meet Joseph, the new sales representative for Powerslam shoe company. Joseph arrives promptly and Grace notices he is well-dressed, sounds intelligent, and has a firm handshake. Joseph immediately inquires about what shoe styles would sell best in Grace's store and how many pairs she is interested in ordering. He listens attentively to her reply. What key element in Joe's sales approach is lacking?

Setting sales call goals

Gathering information

Determining purchase authority

Discovering needs Building rapport