grade assignment out of 10. Question: Interview someone in marketing. Write feedback on how companies try to improve the sales-marketing dynamic and reap the desired benefits. Student's assignment: Jessica Knutson informed me what companies can do to alleviate obstacles that marketing and sales teams experience: align goals, improve communication, and utilize shared tools and platforms. Firstly, both departments should have a shared vision and goals. Setting common objectives and key performance indicators (KPIs) that both teams can work towards can help achieve this. For example, instead of marketing only focusing on lead generation and sales on closing deals, both teams could share a goal of increasing overall company revenue. Secondly, regular meetings and updates between the two teams can help improve communication. This can ensure that both teams are aware of each other's activities and can collaborate effectively. For example, ensure the sales team is informed about new marketing campaigns and that the marketing team is made aware of customer feedback received by the sales team. Furthermore, utilizing shared tools and platforms can help improve collaboration and communication. Both teams can use a customer relationship management (CRM) system to track and manage customer interactions