Grant discusses a successful strategy as having the following: 1. Simple long-term agreed-upon objectives 2. A profound understanding of the competitive environment 3. An objective appraisal of the organizations resources Given these factors, compare and contrast the strategic planning challenges of McDonalds versus Uber? How do each of these firms measure market share? Who are the buyers and what role does the buyer force (as discussed by Porter) play in the development of each of these organizations' strategy