Grant is creating a Facebook page for the pharmaceutical company for which he works. Which of the following statements should he NOT follow? 

 This is likely going to be the company's main marketing tactic and will be used to boost sales 

 This will be critical for branding and engaging customers as well as reinforcing the company message 

He needs to keep his voice consistent with the company's email marketing and other customer communication 

More responses and engagement come from posts with photos, so it will be important to include photos