Grass Hopper has developed a new widget. He discusses the marketing of the widget with his friend Bruce a recent commerce graduate who suggests that he apply to register a trade mark for his widget.

Grass Hopper suggests three possible trade marks:

(i) TAINUI because Grass is an admirer of Maori culture and the tribal warrior ethos.

(ii) TASTI because the widget has scored highly in marketing surveys as regards flavour and taste.

(iii) NIKE because this is the name of the Greek goddess of victory and he thinks it will bring good luck.

Explain to Grass Hopper the basic requirements of the trade mark registration system and advise, with reasons, whether any of these options are likely to achieve registration as a trade mark.

What other avenues are available to Grass Hopper if he wants to protect his branding of the widget?