Great job on the marketing plan for Foam Alone! You've chosen to target key decision$-$makers at industry events, which is exactly where you should be for a high$-$ticket item like this. Your selection of metrics, including CPA, CLV$,$ social media engagement, and internal metrics, forms a solid foundation for tracking and improving your campaign. It$$s clever how each metric tackles a different aspect $-$ from the cost and value of a customer to team efficiency and online interaction. Highlighting the full costs in your CPA calculations and focusing on not just winning but keeping customers shows you're thinking about the long game. Your approach is a textbook example of using marketing metrics smartly in a niche market. Well done!