Green Haven is a startup company focused on creating eco-friendly products. With the intent to launch a new sustainable product line, the company forms a team of five members:

Liam - Product designer with an emphasis on aesthetics. Sophia - Researcher with expertise in sustainable materials. Oliver - Marketer who emphasizes digital campaigns. Emma - Finance expert focused on cost-effective solutions. Ava - Operations manager concerned with the scalability of production.

The team's objective is to design, finance, market, and produce a new eco-friendly product within six months. After several brainstorming sessions, Liam proposes a design that is aesthetically pleasing and aligns with current market trends. Sophia, however, points out that the materials Liam wants to use aren't the most sustainable options available. Oliver suggests a marketing campaign that involves influencers, but Emma is concerned about the budgetary implications. Ava, foreseeing challenges in large-scale production, insists on a design modification that slightly alters Liam's original vision.

Meetings become tense. Sophia feels her sustainable recommendations are ignored, Emma and Oliver can't agree on budget allocations, and Liam is frustrated that his designs are being altered due to operational constraints.

The conflict reaches a point where the team struggles to make decisions collectively, putting the product's launch timeline at risk.

Objective Analyze the group conflict within the Green Haven Project and recommend strategies for resolution.

Instructions

Identification of Conflict Sources: List and describe the main sources of conflict among the Green Haven team members.

Impact Analysis: Discuss the potential implications of these conflicts on the project's timeline and overall success.

Resolution Strategies: Based on communication theories and conflict resolution techniques, recommend at least three strategies the team could adopt to address and resolve their conflicts.

Prevention Tactics: Suggest steps Green Haven could take in the future to prevent similar conflicts when forming project teams.

Reflection: Based on the case, reflect on a time when you've experienced group conflict. How was it resolved, and how does it compare to the Green Haven scenario?

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