Question
Green Lawn Industries has three product lines of sprinklers that it manufactures: Oscillating, Rotary, and Traveling. The following is an income statement for each of
Green Lawn Industries has three product lines of sprinklers that it manufactures: Oscillating, Rotary, and Traveling. The following is an income statement for each of the three product lines for the year ended December 31, 2019:
Oscillating | Rotary | Traveling | Total | |
Sales | $375,000 | $232,500 | $300,000 | $907,500 |
Cost of Goods Sold | (123,000) | (182,500) | (127,500) | (433,000) |
Sales Commission | (33,000) | (32,500) | (30,000) | (95,500) |
Contribution Margin | 219,000 | 17,500 | 142,500 | 379,000 |
Advertising expense (specific to each individual segment) | (27,000) | (7,500) | 0 | (34,500) |
General Fixed Operations Expense | (30,000) | (30,000) | (30,000) | (90,000) |
Net income (loss) | $162,000 | $(20,000) | $112,500 | $254,500 |
Required:
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What is the effect on Green Lawn Industries profitability if they eliminate the Rotary product line? Should Green Lawn Industries eliminate the Rotary product line?
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Confirm your decision by preparing an income statement, assuming that the Rotary product line is eliminated.
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