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Green Rise is an Australian company that develops and manufactures sustainable technologies. It is now looking to explore international markets and has identified Europe as

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Green Rise is an Australian company that develops and manufactures sustainable technologies. It is now looking to explore international markets and has identified Europe as a potential for high growth. It has determined that strategically, it is important to have a manufacturing operation closer to its potential market. Green Rise is currently looking at a shortlist of four countries as shown in the table below. The senior management team have identified a number of Key Success Factors (KSF's) and relative importance to Green Rise. A comprehensive study has providing an assessment on each of these factors in each country as shown. You have been asked to provide a number of recommendations to Green Rise as follows:- Based on the score of four countries: Spain, Germany, France, and Denmark, Germany has the highest score, 87.5. Thus, Green Rise should build the manufacturing plant in Germany

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