Green Valley golf course is planning for the coming season. Investors would like to earn a 18% return on the companys $40 million of assets. The company primarily incurs fixed costs to groom the greens and fairways. Fixed costs are projected to be $16,000,000 for the golfing season. About 400,000 golfers are expected each year. Variable costs are about $6 per golfer. The Green Valley golf course has a favorable reputation in the area and therefore, has some control over the price of a round of golf. Using a cost-plus approach, what price should Green Valley charge for a round of golf? Answer:_________________________