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Greenfield Farms is reevaluating the pricing of its fresh-squeezed apple juice in half-gallon containers. Variable costs per half-gallon container of fresh-squeezed apple juice are $1.75.

Greenfield Farms is reevaluating the pricing of its fresh-squeezed apple juice in half-gallon containers. Variable costs per half-gallon container of fresh-squeezed apple juice are $1.75. Based on Greenfield's market study, management has determined that the price per half-gallon should be between $2.75 and $3.25. Management knows from past experience that demand is affected by price and estimates the demands shown in the following table for prices between $2.75 and $3.25. Considering only prices in increments of 5 cents, which price should Greenfield choose to maximize its contribution margin from sales of half-gallon fresh-squeezed apple juice? Prepare a contribution margin statement for this price.

Price per Half Gallon

Estimated Demand (Half-Gallon Units)

$2.75

80,000

$2.80

78,000

$2.85

75,000

$2.90

72,500

$2.95

70,000

$3.00

67,500

$3.05

65,000

$3.10

62,500

$3.15

60,000

$3.20

57,500

$3.25

55,000

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