Greenscape Inc. is an environmentally conscious organization that promotes sustainable practices. Recently, there have been instances where employees have engaged in unethical behavior that contradicts the organization's values. The management seeks your expertise to address these issues and foster a culture of ethical behavior and alignment with organizational values.

Questions: 1. Evaluate the importance of ethics, values, and attitudes in creating a sustainable and ethical organizational culture at Greenscape Inc. Support your evaluation with relevant academic references. 2. Identify and describe three strategies Greenscape Inc. can implement to promote ethical behavior among its employees. How can the organization reinforce its core values through these strategies?