GreenTech, a mid-sized company specializing in renewable energy solutions, recently faced a major setback when one of its new solar farms was reported to have a significantly negative impact on the local wildlife, contrary to the company's public commitment to environmental sustainability. This issue quickly gained media attention, leading to negative publicity and community uproar. You are the CEO, and you've decided to address the situation head-on by engaging with the media. You have scheduled an interview with a well-known environmental news outlet to discuss the issue transparently and outline the company's next steps.

Discussion Questions

1. Based on the learnings from text book- James O'Rourke - Management Communication -Pearson Edition Chapter 13 , how would you prepare for the media interview to ensure you communicate GreenTech's commitment to resolving the environmental issue effectively?

2. Considering the principles discussed in text book- James O'Rourke - Management Communication -Pearson Edition Chapter 13, what follow-up actions should GreenTech take after the interview to maintain positive engagement with the media and the public?