Question
Greenview Dairies produces a line of organic yogurts for sale at supermarkets and specialty markets in the Southeast. Economic conditions and changing tastes have resulted
Greenview Dairies produces a line of organic yogurts for sale at supermarkets and specialty markets in the Southeast. Economic conditions and changing tastes have resulted in slowing demand growth. After recently expanding capacity, the company is now operating at 65 percent of the new capacity. The company is considering dropping one of the yogurt flavors, mixed berry, in hopes of improving profitability. If the mixed berry variety is dropped, the revenue associated with it will be lost and the related variable costs saved. The production manager estimates that the fixed costs will also be reduced by 30 percent.
The following quarterly product line income statements (in thousands of dollars) are available:
Product | Vanilla | Peach | Mixed Berry |
---|---|---|---|
Sales | $21,640 | $33,700 | $28,240 |
Variable costs | 14,600 | 26,365 | 25,390 |
Contribution margin | $7,040 | $7,335 | $2,850 |
Fixed costs allocated to each product line | 3,085 | 4,645 | 4,050 |
Operating profit (loss) | $3,955 | $2,690 | $ (1,200) |
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