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Gross Margin Declines (Wall Street Journal, September 10, 2015.) Questions 1.How is gross margin (also known as gross profit) calculated? 2.If sales increase, what would

Gross Margin Declines (Wall Street Journal, September 10, 2015.)

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Questions

1.How is gross margin (also known as gross profit) calculated?

2.If sales increase, what would you ordinarily expect to happen to gross margin?

3.Examine the statements of operations for Lululemon as given in the article. Is the Wall Street Journal headline referring to dollars or percentages?

4.What do you know about expenses at Lululemon during 2015 based on the Wall Street Journal headline?

5.What possible reasons might there be for this situation to have occurred at Lululemon?

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