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Gross Profit and Strategic Management (LO2) One way to increase profitability is in increase gross profit. This can be accomplished by raising prices anal/ or

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Gross Profit and Strategic Management (LO2) One way to increase profitability is in increase gross profit. This can be accomplished by raising prices anal/ or by reducing manufacturing costs. Required a. Will raising prices and/or reducing manufacturing costs unambiguously increase gross profit? Explain. b. What strategy might you develop as a manager to (i) increase product prices, or (ii) reduce prod manufacturing cost

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