Gross Profit Margin for the past two years (2015-2016) for Apple Incorporation.

Attached below is the financial ratio analysis for the Apple Company.

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Danielle Spears 2/3/17 Financial Ratio Analysis of Apple Corporation EQUITY MULTIPLIER RETURN ON ASSETS RATIO NET PROFIT MARGIN RATIO Equity Multiplier Total Assets Total Stockholder Equity APPLE CORPORATION (In millions except number of shares) 2016 2015 321,686 290,345 128,249 119,355 =2.51 =2.43 ANALYSIS: Apple has a pretty high equity multiplier. Investors financed approximately 40% of Apples assets in 2016 and 60% of Apples assets are financed in debt. In 2015, the equity multiplier suggests that investors still financed at 40%, which appears to be constant for 2 years. Return on Assets Net Income Average Total Assets 2016 45,687 =14.93% 306,016 2015 53,394 =20.45% 261,092 Average Total Assets = Beginning Total Assets End Total Assets Average Total Assets a) =Beg (2015) + End (2016)/2 = (290,345 + 321,686)/2 2016= $306,016 b) =Beg (2014) + End (2015)/2 = (231,839 + 290,345)/2 2015 = $261,092 2016 2015 =14.93/100=0.15 20.45/100=0.21 ANALYSIS: For every dollar Apple Corp. invested in assets during 2016 produced 15 cents in net income. For every dollar Apple Corp. invested in assets during 2015 produced 21 cents in net income. Net Profit Margin 2016 2015 Net Income 45,687 53,394 Net Sales 215,639 233,715 =.21 =.23 =21% =23% ANALYSIS: In 2016, Apple Corporation converted 21% of its sales into profits and 23% in 2015. Chief competitor: Samsung Current Net profit margin= 9.32% Return on Assets= 7.91% Total Debt to Total Equity = 7.45% The Wallstreet Journal (2017) Samsung Corporation Retrieved from: http://quotes.wsj.com/SSNLF/financials Samsung Company Information Retrieved from: http://www.gurufocus.com/termetmargin/SSNLF/NetMargin/Samsung-Electronics-Co-Ltd