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Gross profit margin is an important ratio for merchandising and manufacturing firms, such as Best Buy and Mattel because: a. it measures the efficient use
Gross profit margin is an important ratio for merchandising and manufacturing firms, such as Best Buy and Mattel because:
a. | it measures the efficient use of total assets. | |
b. | cost of goods sold is typically the largest expense. | |
c. | it measures the ability to collect receivables. | |
d. | investments in real property are high. | |
e. | selling expenses, like advertising, are usually quite high. |
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