GROUP 4

Website Traffic Optimization:

You have been asked by the CEO of your company to develop a measurement to optimize the company's web site based on the following information:

The traffic- this is the number of visitors your company's website gets every month

The monthly revenue- the amount of money your company makes every month from the visitors' interactions/purchases in your website.

The monthly cost per visit- the amount your company has to pay to the website host for each visitor every month.

Instructions:

Use the attached Excel file (below) to calculate all the indicated statistics. Use the Excel Calculator to calculate the confidence intervals and margin of errors. Make sure to follow the rounding requirements for each question.

website traffic: