Group Case Study Presentation: Digitization and Transformation of a Retail Giant Background: Retail R Us, a long-established retail giant with a vast network of physical stores, is facing intense competition from e-commerce companies. The retail landscape is rapidly evolving with the increasing preference for online shopping, mobile apps, and digital customer experiences. Retail R Us needs to undergo a significant transformation to adapt to these changes and remain competitive in the retail industry. Problem Statement: Retail R Us is struggling to compete with e-commerce businesses due to its reliance on traditional brickand-mortar operations. The company's existing business model is becoming less effective in meeting the demands and expectations of modern consumers, who value convenience and digital experiences. Key Challenges: Digital Transformation: Retail R Us lacks a robust digital presence and infrastructure, including ecommerce capabilities, mobile apps, and an effective online marketing strategy. Customer Expectations: Customers increasingly demand seamless online shopping experiences, personalized recommendations, and easy access to products through digital channels. Employee Skill Gap: The existing workforce may lack the digital skills required for the successful implementation of new technologies and processes. Resistance to Change: Traditional retail practices are deeply ingrained in the company culture, and there is resistance to