Group Influencers

Directions: Using your research and what you have learned about factors that influence consumer behavior, complete the chart below. For each key influencer, provide two or three specific examples of how they affect consumer buying behavior.

Influencer Effects on Consumer Behavior

Family $$

Friends $$

Co$-$Workers $$

Fellow Shoppers $$

Virtual Communities Marketing Media $($for this entry, provide three to five links to specific marketing media examples$)$

$$

Links $($insert below$)$:

$1.$

$2.$

$3.$

$4.$

$5.$

Advocacy Groups $$

Social Class $$

Culture $$

Subculture $$