Growth and competition How big is the market for this business? Who does it include? Is it growing? How does the client plan to grow their business? How is this client's business different from others that are in the marketplace? Who are some of the biggest competitors? Profitability How does the business eam money? Who would be willing to pay for this product or service? Why? Can the client explain to investors how investors will make their money back and by when? Management and team Is the client confident, passionate, and knowledgeable? Who is on the team and what is their experience