growth QUESTION 37 An online movie streaming service charges $14.99 per month for its basic package. However, when a competitor introduced the same service at $13.99, the firm dropped its price to $13.99. The firm most likely made this price reduction in an attempt to increase efficiency. O maintain market share. increase profit by increasing revenue. decrease market share. O decrease revenue but increase profit. QUESTION 38 One of the eight primary marketing-related reasons for new-product failure is too much advertising or too aggressive a tone for it. poor execution of the marketing mix. failure to anticipate competitors' actions. insufficient funding for rollout. not listening to the voice of the engineer. Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro # & 4 8 OTextbook Marketing (14th ed.) by Kerin and Hartley published by McGraw-Hill, 2019 (ISBN # 1-259-92404-1).QUESTION 35 The Swedish manufacturer of Asko dishwashers concluded that consumers would be willing to pay approximately $989 for a dishwasher that was quieter than any other dishwasher on the market. Based on this price, Asko determined the margins that would have to be given to wholesalers and retailers to arrive at the $989 retail price. Asko used O cost-plus pricing. prestige pricing. customary pricing. price lining. target pricing. QUESTION 36 In which stage of the product life cycle is it important to broaden distribution of the product? harvest maturity introduction decline growth Click Save and Submit to save and submit. Click Save All Answers to save all answers. MacBook Pro 41)) % & * # 3 A 5 6