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Gucci has embraced sustainability as part of its brand DNA, launching its Gucci Equilibrium initiative, which focuses on reducing the company's environmental impact and promoting
Gucci has embraced sustainability as part of its brand DNA, launching its Gucci Equilibrium initiative, which focuses on reducing the company's environmental impact and promoting diversity and inclusion (Gucci, 2023). LV can take similar steps to integrate sustainability into its core values and enhance its reputation as a forward-thinking luxury brand
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