Gucci is an Italian luxury fashion company and the largest Selling - Italian brand in the whole world . The company was founded in 1921 by Guccio Gucci in Florence , Tuscany , where its headquarters are established . In the early 1800s , Gucci became one of the most successful manufacturers of expensive leather products , including clothing and other fashion products . Gucci is a profit - oriented organization but has , for several years , funded over 425 non-profit projects in about 89 countries , benefiting thousands of women and girls across the globe . Furthermore , the company is delighted to continue providing support to such projects .