Gucci is part of the global luxury group Kering, which manages renowned houses in fashion, leather goods, jewellery, and eyewear. In April 2023, a Gucci employee in Los Angeles posted an unboxing one-minute TikTok video showcasing the company's products provided to her as a new employee. In the caption of the video, she jokingly wondered if she should just keep the bag and disappear! However, once the company became aware of the video, her employment was terminated. The video garnered almost 10 million views and attracted widespread attention from the media and the general public on an international scale. For instance, you can refer to this Insider Inc.'s news articleand the comments section of her TikTok video to obtain further i../@moradi.mp4/video/7218317156897885483

Topic Work on:

Proposing communication strategies to promote diversity and inclusion for multi-generational employees

• Imagine that you are employed in a management communication consultancy. The company mentioned in the provided case study has approached your consultancy to address a specific communication issue or topic. Your task is to propose communication strategies to promote diversity and inclusion for multi-generational employees for the company

The communication challenges of this project are manifold. These challenges include:

- Intrapersonal communication: Communication with yourself such as self-reflection, self-awareness and self-regulation during the project, and of individual employees of the company mentioned in the case study - Interpersonal and team communication: Communication within your team, with relevant personnels and teams/groups in the company mentioned in the case study pertaining your recommendations - Organisational communication: Communication within the company mentioned in the case study - Communication between the company mentioned in the case study and its target audience and stakeholders: This is through your analysis and recommendations.

• Collaboratively develop a project team within your group, including assigning roles and responsibilities. Begin by conducting preliminary research on the background of the case study and the topic assigned to your team. Many of these concepts are discussed in the lectures and can also be found in the literature. Further research is necessary to help you analyse, summarise, synthesise/integrate findings, and provide convincing recommendations. For example: -The SMCR framework can hep you analyse communication problems - The SMART and AMEC's integrated evaluation framework can help you establish communication objectives - The organisational change theory can help you understand the process of, and factors in change communication (if your team's allocated topic is directly related to change communication)