GUIDE Q1: Why would Adela S NEW REALTIME E IN THE RICE FOR TEETH SPORTS DESPOTLIGHT: fornia-Arizona Georgia-New Mexico think the ABM group would be a good account to call on? Q2: What information should Adela gather before placing that call? Q3: What should be the objective of her call? The primary goal of SportsEvents magazine is to assist event planners of amateur sporting events and competitions to achieve more success with their events. The magazine includes plenty of "how-to" articles that are authored by leading event planners as well as news and information that sports planners could use. The magazine also provides stories on important topics such as information about sports complexes. Interviews with leading event planners, and other things that would help planners be successful in their jobs. Adela Lim is an advertising salesperson for SportsEvents, and her territory includes all of the states west of the Mississippi River in the United States. This is her first job after graduating from community college and she really wants to impress her boss with her ability. In a few weeks, Adela will be calling on Howie Smith, general manager of the ABM Group, the operator of the Mercedes-Benz Stadium in Atlanta, George. The ABM Group has never advertised in SportsEvents magazine. Adela is not sure if anyone from the magazine has ever even called on Howie or the ABM Group.