Guide Questions: 1. What is driving CUMI's success? Is it sustainable? Which part of it is transferable internationally? 2. What is driving CUMI's internationalization strategy? Specifically analyze the industry level drivers as well as country (India) level drivers? 3. Evaluate CUMI's Russian and South African ventures. What is the level of success in each of these two markets and to what would you attribute the success or failure? 4. Evaluate CUMI's experience in China. What is CUMI's problem in China? Why do you think CUMI is not able to translate its Russian success to China? 5. How important is China to CUMI? Is the management right in thinking about a China-centric strategy? 6. What are CUMI's options in China? What would you recommend to CUMI as China strategy? How would you implement this