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Guide. TASK: Critically evaluate the key stages of the international strategic management process and discuss how an effective strategy can increase company performance and gain
Guide. TASK: Critically evaluate the key stages of the international strategic management process and discuss how an effective strategy can increase company performance and gain competitive advantage within an extremely diverse and competitive global marketplace. In doing so, you are required to select a single International Company of your choice in order to provide a real-world analysis in your essay. Ensure you provide a global perspective by including company illustrations from a diverse range of international markets and business sectors (not just a single product or market / region). , explore the strategic inter-relationships and linkages that may exist between them. These include: -The vision, mission and purpose of the company and a brief appraisal of its current international strategy and CSR policies. -An analysis of why and how the company carries out international environmental analysis (both Internal and external) explaining how this process translates into superior short-term and longer-term performance. You should provide an insight into how the company successfully operates in a range of different institutional settings (such as emerging and developed countries). -An evaluation of the international strategic development of the company including a critique of the current corporate and business level strategies and an analysis of how the headquarters manages the portfolio of subsidiaries, including its approach to CSR. Consider why the entry strategies utilised have been selected and whether they are suitable to the longer-term success of the company. -Discuss the important role of international strategic implementation including a critique of the current organisational structure and the degree to which it is effectively aligned with corporate aim and objectives. -Finally, provide a conclusion as well as three key recommendations concerning how the company should develop its strategy for the future
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