Question
Guided Response: 1. Begin by perusing the Prizm Premier interactive tutorial (Links to an external site.)Links to an external site.. Youll note there are 68
Guided Response: 1. Begin by perusing the Prizm Premier interactive tutorial (Links to an external site.)Links to an external site.. Youll note there are 68 segments. Fortunately these are broken into 11 lifestage groups that provide a more manageable starting point. 2. Visit the Prizm Premier Lifestage Groups page (Links to an external site.)Links to an external site. and determine the following: The lifestage group and segment that best matches you How common your segment is where you live Where you could move to find more of "your people" https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=7070&menuOption=learnmore&segSystem=CLA.PZP How to do all that? Our step by step Prizm Premier TutorialPreview the document reveals all. 3. Create a promotion from your mentor marketer to target your segment. Imagine youre executing a targeted promotion. Tell us the product or service and deal that you will pitch your segment and justify its appeal. Feel free to package products or services together. https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=7050&menuOption=learnmore&segSystem=CLA.PZP
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