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Guissepie's, an Italian wine manufacturer, is launching a line of premium red wines in a test market in the eastern United States. The company sells
Guissepie's, an Italian wine manufacturer, is launching a line of premium red wines in a test market in the eastern United States. The company sells in select regional retailers so they expect that they will achieve an ACV of only Market research suggests that of consumers will be aware of the product, of those who are aware will decide to make a trial purchase and of those who try the product will be repeat buyers. The test market has a population of households.
If trial purchasers buy one bottle and repeat purchasers buy another three bottles in the first year, what will be the total number of bottles sold?
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