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Gulfstream does whatever it takes to market its business jets, including changing the model number instead of offending potential buyers with unintended meaning. It renamed
Gulfstream does whatever it takes to market its business jets, including changing the model number instead of offending potential buyers with unintended meaning. It renamed its G business jet to G While it never explained why, it was suggest that it was because means stupid or idiot in some parts of northern China. This is an example of what implication for action?
a Avoid the pushy salesman approach. Act like a diplomat and build relationships.
b Know the formal and informal rules of the game on marketing and supply chain management.
c In supply chain management, focus on agility, adaptability, and alignment.
d In marketing, focus on product, price, promotion, and place and do all it takes to avoid blunders.
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