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Gumdrop spent $2 million in 2020 on a customer service course for all of its employees, and the customer reviews went up from a 3
Gumdrop spent $2 million in 2020 on a customer service course for all of its employees, and the customer reviews went up from a 3 star average to a 4.5 star average. Gumdrop records this expenditure of $2 million under the goodwill account, since the expenditure has improved the brand equity of the firm. Are they acting in accordance of US GAAP? Why or why not?
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