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Gupta and Lehmann's customer equity study showed that customer... Gupta and Lehmann's customer equity study showed that customer equity was measurably impacted most by? a)

Gupta and Lehmann's customer equity study showed that customer...

Gupta and Lehmann's customer equity study showed that customer equity was measurably impacted most by?

a) reducing the cost of new customer acquisition

b) raising product margins

c) increasing customer retention rates

d) increasing stock prices

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