Gwen sighs again. "Look, the ad campaign cost a fortune and it worked brilliantly $--$ sales of this product line have gone through the roof. Now he wants to drop the campaign and change all the packaging based on his definition of the word 'soon.$\text{'}$ The material does break down $--$ just not as fast as we thought. We're nitpicking here."

Luke responds hotly, "I don't consider false advertising to be nitpicking."

As the marketing consultant, what should you do$?$

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