Gym Franchisor flexible membership options, such as month-to-month, 1 year, two years - all these options will have terms and conditions. By having flexible membership options will enable the members or potential members to choose options that best suit them, for example, a tourist who is visiting the country for a month who needs the state-of-the-art fitness centre should be able to sign up for a one-month plan without any penalties and termination fees. There's a new gym franchisor that is entering the market in few months to come.

Required:

• How could the existing Franchisor consider affirming its space in the market? Should it offer promotions or adverts? Please include references in your reply